DAY 7: Research of other films

 As my partner and I have been undergoing research for our film introduction, we have found 2 films that gave us an idea on how we want ours to be and how they have inspired us in the drama genre. 

Things We Lost In the Fire is a drama film. The movie discusses how a woman deals with the loss of her husband and has no idea how to cope. She then tracks down her husband's childhood friend. This character portrays a drug addict, knowing this the woman still invites him over to her house as they develop a relationship throughout the movie. Although this story has a romantic twist, it stills represents what the woman went through as she didn't know how to cope with the loss of her husband, similarly to our character. As they just lost someone important to them and are feeling guilty for it. Additionally, the movie also represents the struggles with addiction and how it affects not only the person but the people around them. 

The next film is Gia. Gia is a movie about a young girl who travels to Newyork in hopes of becoming a fashion model. She soon meets an agent that helps her reach her dreams. She soon becomes the top model in the world. But when the agent dies of lung cancer, the model turns to drugs; her whole life goes down hill from there. This movie is very similar to what we were hoping our film intro to be. Gia represents the loss of someone very dear to her, so she seeks drugs to numb her pain. It also shows how fast a person spiral due to drugs. 

DAY 6: Representation

 For my film introduction I plan to shed light and display representation for those who struggle with loss and/or addiction. The film represents how people can deal with loss. Not being able to confront their feelings, looking for closure at the bottom of a bottle, each person deals with it differently, and its okay to mourn. However, this film will follow what the girl has to deal with as she is mourning the loss of a loved one and how it turns her world upside down. 

 We want to show the shame the character feels and the numbness that they constantly pursue. 

DAY 5: Character Background

My film introduction is focused on one character. Since our film introduction is more on the sad and drama side, we wanted our character to match the same tone. The main character is a girl who just recently lost someone very dear to her. It shows her struggles within herself, as she feels guilty for the loss of this person. With this guilt is when she turns to drugs and alcohol to blind her thoughts and emotions. She is 18 years old which allows to make the film to be more sensible as she will be away from her parents. 

We plan to have her with dark under eyes to show she lacks sleep and wearing baggy, lazy clothes to show she has no motivation to even dress nice.

DAY 4: Target Audience

 

 For my partner and I's film introduction our genre is drama. Our film intro surrounds a person mourning the loss of someone close to her and in her way of coping she turns to drugs and alcohol. This specific genre and film will target teens to young adults; the main character in the film is very young and turns to reckless decisions. Teens and young adults are more susceptible to turn to drugs and alcohol to feel better, causing this age group to feel the film introduction to be relatable. 

According to https://amplifyxl.com/target-audience-for-drama-films/ the reason for being more interested in drama isn't about the age group, it is about the person. Many people love to feel something when watching movies, people want to feel for the character as if it is a real person, and they also want something with deeper meaning rather "than just light entertainment."

This is why my group chose drama as our genre, we want a thought provoking story, that will allow viewers to feel for the character as if they were a real person.

DAY 3: Scouting

 It is Day 3 and my partner and I have already figured out what we are going to film and how (thanks to the story boarding).  All we need to do is location scouting and figuire out where we’re going to film. Since we agreed on filming in front of a cemetery we wanted something that’s near us. However, we didn’t not realize until we got there that the place was closed. So, we had to get to one that’s 30 min away from us. 

Additionally, We wanted to have our film opening to have a gloomy and dream like look to it so we decided to go at certain times to get the right lighting for it. Our other location where we would film is at Hollywood Beach. We would wake up at around 5:30 in order to see the sunrise and film with the orangey hues. 

Initial location for cemetery :

DAY 2: Story boarding

 This is Day 2 of our film opening project and we laid down a plan. My partner and I created a story board to organize our visions and follow it when producing the film. 

We first would draw boxes to describe every scene and its shot type in each box. We also drew pictures to it to further elaborate and make it clear on how we envision it. 

This story board will hopefully give us an outline when we are out filming. So, we don’t have to improvise and rely on winging it. 

Story Board: 

DAY 1: Brainstorming ideas

 My partner and I agreed to have our genre as drama for the film opening. We wanted our character to have a rough back story and yet have a soft side to them. Although we wanted our film opening to include background information about the character, my partner and I also wanted it to be artistic and have symbolic features to it. 

My first Idea was to show a girl hitch hiking on the side of the road, to create a sense of mystery on why she is by herself and where she came from. However, I didn't know how to display this in an artistic way. 

My partner's first idea was doing a film opening on the life of an immigrant family. However, there were a few flaws to that as well. It would be hard to portray the idea that the character wouldn't be able to understand English, especially if we wanted the film opening to be solely on the main character rather than including other characters to it too. This production would also lack the artistic quality that we wanted. 

Finally, we both agreed on having the film opening to be about a girl who has lost someone dear to her and has began coping with drugs and alcohol to try to forget about her past, we decided to shoot some of the scenes during sunrise at the beach and in the afternoon right before it gets dark in front of a cemetery. We would not enter the cemetery to avoid being disrespectful to the grave's and their loved ones. We want to portray the contrast in settings and also have it symbolize what the character is going through.

Our next step is to begin our planning with story board, schedule, and location scouting. 

Partner's Ideas:

                                                  

My Ideas:

The beginning to our Cambridge portfolio

 On February 7th we were introduced to The beginning of our Cambridge Portfolio. We have to create a film opening, along with updating our progression, planning, research, production, and postproduction in our blogs. I have teamed up with Selene Kotsias. 

My partner and I have already began brainstorming. We knew we wanted the opening to have shots that are visually pleasing along with creating an idea of what the movie would be about. 

I am very eager to see the processes and the final result of this project. Stay tuned every week to be updated on the project!

 Music Marketing #2

Research

Before my group and I began starting our presentation and music video, we made sure to do extensive research. Due to having researched our genre, we got an idea on how to target our audience and who we want to target. We researched various artists and production companies that work in the country genre. This led us to have an idea on which techniques are best suited to draw in the target audience and how we want our brand to be.

Company: universal music group 

History	Artists/Groups	Case Study #1:	Case Study #2:
Universal Music Group N.V. is a Dutch American multinational music corporation under Dutch law. UMG's corporate headquarters are in Hilversum, Netherlands and its operational headquarters are in Santa Monica, California.    CEO: Lucian Grainge (Mar 9, 2011–)    Founded: September 1934	Taylor Swift.  Bad Bunny.  Sting.  The Weekend.  Billie Eilish.  Drake.  Otis Redding.  Ariana Grande.	-Include marketing strategies, distribution methods, audience interaction tools and practices, etc.    -Luke Combs   is signed to Universal Music Group under Sony Music Nashville • Universal Music Publishing Group (UMPG) has signed Luke Combs to an exclusive, global publishing agreement.    -brand management and merch clothing sell through amazon and concerts  - music is distributed by Sony Music Nashville to platform such as YouTube and streaming services like Apple Music, Spotify, and SoundCloud  -use of social media like Instagram to post upcoming movies and tours dates  -posters in streets and highways announcing new music and concerts  -the number one tool of marketing will be digital marketing	-Include marketing strategies, distribution methods, audience interaction tools and practices, etc    -Carrie underwood   Is signed to Univeral music group since March 28,2017, Underwood’s label home will be Capitol Records Nashville, one of four labels that form Universal Music Group Nashville and country label of the year for eight consecutive years.    - 47 nationally aired TV ad campaigns for Carrie Underwood  Music distributed by UMG to platforms such as YouTube and streaming services like Apple Music, Spotify, and Soundcloud   -presentations in awards such as the AMA’s and The Grammys  - CALIA BY CARRIE UNDERWOOD, partnership with Dick Sporting Goods  -Partnership with Body armor beverage –use of social media like Instagram to post upcoming movies and tours  -posters in highways and streets

 

Company: Warner Music Group 

History	Artists/Groups	Case Study #1:	Case Study #2:
The origins of WMG can be traced back to the movie studio Warner Bros., which launched Warner Bros Records in March 1958.    Ceo: Stephen Cooper, since 2011    Is headquartered in New York    WMG is a global music entertainment company that operates with recorded music, music publishing, and artist services.    Warner Music Group is also home to the world’s third biggest music publishing company, Warner Chappell Music	-Bebe Rexha  -Michael Buble  - Coldplay  - Dua Lipa  - Paris Hilton  - Jason Mraz  - Macklemore and Ryan Lewis  - Melanie Martinez  -Migos  -Sean Paul	-Include marketing strategies, distribution methods, audience interaction tools and practices, etc.    Blake Shelton-    -Country music superstar and multimedia entertainer Blake Shelton is signed to Warner Bros. / Warner Music Nashville his label home    -Merchandise sold from warner bros store    -use of social media of engaging posts    - Billboards and posters of artists in cities or highways    - Music distributed through YouTube, Spotify, pandora, etc    - warner bros music group website	-Include marketing strategies, distribution methods, audience interaction tools and practices, etc.    Shy Carter  -Is signed to Warner Music Nashville/ Warner Bros    -Shy Carters official website, showing his music, and videos    -social media of Shy in concerts or upcoming tours    -Merchandise from online stores and websites    -Songs and music videos through YouTube, Spotify, Soundcloud, apple music, etc    -Billboards and posters in the streets

 

 Brain Storming/planning

    Most of our brain storming contributed to the music video. Due to being more informed of our genre we had an idea on how we wanted to make the video. Additionally, we created a schedule  in which everyone knew what their job was and being able to finish it earlier so we have time to fix errors. We organized our thoughts and created a story board. In the story board we made sure to include all shots and angles to further prepare for the day we are filming. We also planned out our presentation. We had gathered all our intel and had to discuss it with the class, without reading off a PowerPoint. We each memorized our parts and information for our presentation and made sure to not read off  of them.

 

production    

While filming our music video, the only challenges we had was that there were many people around us. However, it went very smoothly as we followed the storyboard. We got a lot of good shots in. This helps the video stay interesting. Another production process was created the slide show of our information. The slide show lacked the enticing appeal of the thing that brought in audiences. However, we did mention in small bullet points. While also elaborating in a strong tone of voice.

post production 

I individually edited the music video in adobe premiere. I over lapped the music to make sure it matches the video. I also referenced ack to they story board many time to make sure I'm going in chronological order. I added a filter to make it look like an old west film without adding a grey filter to it due to the video being filmed at night.

Presentation

My group and i started off with a strong entrance. One member of my group had been interacting with the audience to gain more engagements from them. There were a few times where I would have to read off of note cards due to nerves getting to me. But overall i know our team got our point across. 

Reflection

What I learned from this project is the importance of planning g ahead and researching. without researching none of my assigned tasks would have been made possible. I learned to also pratce more of my presentation prior to the actual graded presentation. This project will help me develop my  my Cambridge portfolio by teaching me skills. Like how to properly gather information for our research charts and how o market specifically to certain target audiences