Music Marketing #2

Research

Before my group and I began starting our presentation and music video, we made sure to do extensive research. Due to having researched our genre, we got an idea on how to target our audience and who we want to target. We researched various artists and production companies that work in the country genre. This led us to have an idea on which techniques are best suited to draw in the target audience and how we want our brand to be.

Company: universal music group 

History	Artists/Groups	Case Study #1:	Case Study #2:
Universal Music Group N.V. is a Dutch American multinational music corporation under Dutch law. UMG's corporate headquarters are in Hilversum, Netherlands and its operational headquarters are in Santa Monica, California.    CEO: Lucian Grainge (Mar 9, 2011–)    Founded: September 1934	Taylor Swift.  Bad Bunny.  Sting.  The Weekend.  Billie Eilish.  Drake.  Otis Redding.  Ariana Grande.	-Include marketing strategies, distribution methods, audience interaction tools and practices, etc.    -Luke Combs   is signed to Universal Music Group under Sony Music Nashville • Universal Music Publishing Group (UMPG) has signed Luke Combs to an exclusive, global publishing agreement.    -brand management and merch clothing sell through amazon and concerts  - music is distributed by Sony Music Nashville to platform such as YouTube and streaming services like Apple Music, Spotify, and SoundCloud  -use of social media like Instagram to post upcoming movies and tours dates  -posters in streets and highways announcing new music and concerts  -the number one tool of marketing will be digital marketing	-Include marketing strategies, distribution methods, audience interaction tools and practices, etc    -Carrie underwood   Is signed to Univeral music group since March 28,2017, Underwood’s label home will be Capitol Records Nashville, one of four labels that form Universal Music Group Nashville and country label of the year for eight consecutive years.    - 47 nationally aired TV ad campaigns for Carrie Underwood  Music distributed by UMG to platforms such as YouTube and streaming services like Apple Music, Spotify, and Soundcloud   -presentations in awards such as the AMA’s and The Grammys  - CALIA BY CARRIE UNDERWOOD, partnership with Dick Sporting Goods  -Partnership with Body armor beverage –use of social media like Instagram to post upcoming movies and tours  -posters in highways and streets

 

Company: Warner Music Group 

History	Artists/Groups	Case Study #1:	Case Study #2:
The origins of WMG can be traced back to the movie studio Warner Bros., which launched Warner Bros Records in March 1958.    Ceo: Stephen Cooper, since 2011    Is headquartered in New York    WMG is a global music entertainment company that operates with recorded music, music publishing, and artist services.    Warner Music Group is also home to the world’s third biggest music publishing company, Warner Chappell Music	-Bebe Rexha  -Michael Buble  - Coldplay  - Dua Lipa  - Paris Hilton  - Jason Mraz  - Macklemore and Ryan Lewis  - Melanie Martinez  -Migos  -Sean Paul	-Include marketing strategies, distribution methods, audience interaction tools and practices, etc.    Blake Shelton-    -Country music superstar and multimedia entertainer Blake Shelton is signed to Warner Bros. / Warner Music Nashville his label home    -Merchandise sold from warner bros store    -use of social media of engaging posts    - Billboards and posters of artists in cities or highways    - Music distributed through YouTube, Spotify, pandora, etc    - warner bros music group website	-Include marketing strategies, distribution methods, audience interaction tools and practices, etc.    Shy Carter  -Is signed to Warner Music Nashville/ Warner Bros    -Shy Carters official website, showing his music, and videos    -social media of Shy in concerts or upcoming tours    -Merchandise from online stores and websites    -Songs and music videos through YouTube, Spotify, Soundcloud, apple music, etc    -Billboards and posters in the streets

 

 Brain Storming/planning

    Most of our brain storming contributed to the music video. Due to being more informed of our genre we had an idea on how we wanted to make the video. Additionally, we created a schedule  in which everyone knew what their job was and being able to finish it earlier so we have time to fix errors. We organized our thoughts and created a story board. In the story board we made sure to include all shots and angles to further prepare for the day we are filming. We also planned out our presentation. We had gathered all our intel and had to discuss it with the class, without reading off a PowerPoint. We each memorized our parts and information for our presentation and made sure to not read off  of them.

 

production    

While filming our music video, the only challenges we had was that there were many people around us. However, it went very smoothly as we followed the storyboard. We got a lot of good shots in. This helps the video stay interesting. Another production process was created the slide show of our information. The slide show lacked the enticing appeal of the thing that brought in audiences. However, we did mention in small bullet points. While also elaborating in a strong tone of voice.

post production 

I individually edited the music video in adobe premiere. I over lapped the music to make sure it matches the video. I also referenced ack to they story board many time to make sure I'm going in chronological order. I added a filter to make it look like an old west film without adding a grey filter to it due to the video being filmed at night.

Presentation

My group and i started off with a strong entrance. One member of my group had been interacting with the audience to gain more engagements from them. There were a few times where I would have to read off of note cards due to nerves getting to me. But overall i know our team got our point across. 

Reflection

What I learned from this project is the importance of planning g ahead and researching. without researching none of my assigned tasks would have been made possible. I learned to also pratce more of my presentation prior to the actual graded presentation. This project will help me develop my  my Cambridge portfolio by teaching me skills. Like how to properly gather information for our research charts and how o market specifically to certain target audiences