Social Media Research

 For my social media research, I looked for 3 movies that follows the same genre as our short film to learn more about the different ways we could possibly incorporate into our own social media page. 

Media text: Anyone But You

Social media tool: Instagram 

Description of types of posts: Posts are mostly videos of funny or romantic clips from the movie, with added-on graphics and music. Some posts show the actors doing various trends and highlighting their off-screen chemistry. For example, in one post it shows the two main actors doing ASMR while saying pick-up lines to each other. Many of the posts contain big texts in yellow and red. They also incorporate emojis to reach a younger audience. 

Description of how branding is developed (or not): Branding is developed by coloring, text font, and the content of the social media page. The types of post follow the genre of the film along with still targeting specific audiences. The use of bold text on almost every post is intended to draw in viewers esspecially with steamy phrases like "Electrifying Chemistry" and "Guess the Rom-Com quote"

Analysis of how you will use this to develop your own social media presence: 

We will definitely adopt the idea of following social media trends to target our younger audiences along with using various video clips of the film as a teaser. 

Media text: The Kissing Booth

Social media tool: Instagram 

Description of types of posts: The first 9 posts of the Instagram page shows a collage of various moments and photographs of the film that highlight the character's relationship. The color scheme also seems to surround the color blue as it gives a tone of calmness. However, in the latest posts, it often compare the characters from the first movie to the most recent emphasizing their character development into a more mature adult. The posts also show big and bright texts that contain quotes from the movie, giving audiences a nostalgic and heartwarming feeling. 

 

Description of how branding is developed (or not): The brand is developed through the use of texts on the videos/photos and the content of heart-felt images of the character's love and even funny clips of the movie to keep it interesting. 

Analysis of how you will use this to develop your own social media presence: What I would like to use from this social media and incorporate into mine would be the use of fonts especially using heart-felt quotes to intrigue other audiences to watch the film. 

Media text: The summer I turned Pretty

Social media tool: Instagram 

Description of types of posts: The posts are different from the others we have researched. The page itself does not seem as cohesive as the others have. There is no color scheme or any type of aesthetic that makes it different or stand out. There is a lack of text in
our bright, loud posts that draw people in. It is mostly the faces of the actors in pictures of short clips of the show. 

Description of how branding is developed (or not):

The brand is very poorly developed. Although it still shows the content of the clips from the show, it still lacks big texts or something that draws in audiences. People also shouldn't have to click on the post to find out when the show is coming out or more information, people on social media like to see very easy accessible information without having to look for it.

Analysis of how you will use this to develop your own social media presence:

We will be using clips of our film to advertise it on our social media page. However, we will not go for the simple non-cohesive page, as we really want our social media to be professional and effective to our target audiences.